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Is OEM POSM the Future of Marketing?
Point-of-sale materials, or POSM, have been a staple of traditional marketing for years. They serve as effective marketing tools that can influence customers at the very moment of purchase. However, as with all things, POSM has evolved over time, and now a new type of POSM, known as OEM POSM, has emerged as the next big thing in marketing. Let's take a closer look at what OEM POSM is and why it has the potential to revolutionize the way brands market their products.
1. What is OEM POSM?
OEM stands for Original Equipment Manufacturer. OEM POSM refers to branded marketing materials that are created by manufacturers, using their own logos and branding, and provided to retailers to promote their products. OEM POSM can take many forms, including in-store displays, standees, shelf talkers, posters, banners, and more.
2. Why is OEM POSM important?
The role of OEM POSM in marketing is important because it allows manufacturers to control and improve the in-store experience for consumers. This is because OEM POSM is created in-house and designed to enhance the relationship between a specific product and consumers. By using OEM POSM, manufacturers can create brand awareness, improve the product’s appeal, increase visibility, and ultimately boost sales. Retailers also benefit from this relationship as they are provided with effective in-store marketing materials that promote products and brands, making them competitive, and increasing sales.
3. How does OEM POSM benefit manufacturers?
OEM POSM can provide various benefits to manufacturers, such as:
• Customized branding: OEM POSM allows manufacturers to customize the marketing materials to their brand, product, and needs. They can create effective brand awareness and promote their unique selling points.
• Higher sales: By providing branded POSM, manufacturers can create a strong appeal for their products within the store, resulting in higher sales..
• Increased market share: OEM POSM can also help manufacturers to increase their market share by influencing consumer choices, promoting brand loyalty, and building lasting relationships between customers and brands.
• Insights into buyer behavior: Manufacturers gain insights into consumer behavior through OEM POSM's performance, which can help in identifying trends, preferences, and other valuable data that can then feed back into the marketing efforts.
4. Why is OEM POSM a better marketing tool?
OEM POSM stands out from traditional POSM because it provides a personalized shopping experience that appeals to consumers. This is because it is developed to fit the manufacturer’s product and branding. The following are some of the reasons why OEM POSM is a better marketing tool:
• Greater control over branding: OEM POSM provides a refined branding experience for customers at the point of purchase, where it matters the most.
• Better quality: OEM POSM is created with high-quality materials, resulting in eye-catching and durable advertising materials.
• Tailored approach: OEM POSM can be designed to fit the product, the retailer, and the consumer. The materials can be designed to attract and influence buyers while they shop, giving clients a personalized shopping experience.
5. Conclusion.
Overall, OEM POSM is shaping up to be the future of marketing for manufacturers. It is a valuable marketing tool that can help in creating brand awareness, promoting a product’s unique selling points, and ultimately increase sales. In contrast to traditional POSM, OEM POSM provides greater control over branding, higher quality, and a tailored approach. Retailers also benefit from this type of partnership as it allows them to promote products in-store in an effective and eye-catching manner. With these benefits in mind, OEM POSM is the future of in-store marketing.
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