I’m sure most of you have seen what is a Rack Card before, and if you haven’t then congratulations on reading this article. They are small cards that describe the product or service being offered by the business or organization in some way, usually along with their contact information.
In fact, it’s not uncommon to find them in stores and restaurants next to the product itself as an easy way to catch people’s attention. But where did these standard-sized, custom-designed cards come from, and why do they work so well?
A rack card size is generally a 4 x 9 in that can be used to promote anything from a business’s offerings to upcoming events.
There are also some uncommonly requested sizes such as 9 x 7.875 in and 9 x 11.875 in.
Its size makes it ideal for placement in racks and standing holders, which can serve as one of many easy ways to design rack cards and add QR codes to potential customers to market your products or services.
Rack cards (sometimes referred to as postcards, brochures, or business cards) are actually all three. The cardstock piece of paper works great in both static and dynamic environments; giving you an opportunity to connect with your audience in different ways.
A good rack card design allows for multiple reads without being overly cluttered, so don’t forget to include key points about your product or service.
Most people refer to a business card as being the same as a rack card, but they are actually different. Ready to learn how to design your own awesome rack card?
Keep reading!
What’s so great about them? If you haven’t heard about rack cards, don’t worry. You’re not alone. However, if you do any sort of wholesale business, you need to know about them, because they are simply one of those must-have tools for marketing and advertising your business professionally designed.
They are useful, versatile, and inexpensive. Let’s take a look at some of their great features:
It’s hard to believe that something so small can be so effective. But that’s what makes these little cards so appealing – they’re affordable, easy to make, and easy to distribute in convenience stores!
But just because they’re small doesn’t mean there aren’t multiple ways you can use them in your business. In fact, there are plenty of options available when it comes to Rack Cards Printing. Here’s how:
Direct Mailing – Whether it's direct mail or postcards (which many people consider rack card lite), mailing out these little guys is an excellent way to get more bang for your buck on marketing dollars spent!
If you have questions about what rack card size is right for you, or if you need any help creating a professional design simply feel free to reach out to us at 267-300-0003 and we’ll help you with all of your custom printing needs!
Files need to be built to the final trim size plus 1/4″ bleed on each side. Therefore, if you are ordering a 5 x 7 postcard, the graphic file’s size should 5.25″ x 7.25″.
Accepted File Types
.PDF .JPG .TIFF .EPS
Size/DPI
For best printing results, we recommend files to have a resolution of at least 300 dpi. Submitting files with resolution lower than 300 dpi may result in the print turning out pixelated or blurry.
Color Mode
All full color artwork and/or images must be saved in CMYK (cyan, magenta, yellow, black) color mode. While black and white artwork and/or images must be in grayscale color mode.
Fonts & Lines
When creating files on vector based software such a illustrator, inDesign, or Freehand, all text must be converted to outlines before generating the final PDF file. If working out of Photoshop, simply flatten the image. Do not use fonts smaller than 8 pts. Note that small or very narrow fonts may not render well on print against dark backgrounds. Keep all lines at least .25 pts thick. While thinner lines may be visible on screen, they may not show on print.